So, I started to work on my newest design, the Lipizzan after the famous white stallions of Vienna, but it just looked like another white horse to me, so blah and boring. I thought, what is unique to a Lipizzan? Of course, I can give it sparkly gold and red tack, and a long, thick mane, but what else? Browsing through pictures, I came across a photo that gave me a great idea. All purebred Lipizanns bred at Piber have a series of brands, or symbolic marks tattooed into their hide. These include an "L" on their left cheek (you guessed it, L for Lipizzan!) as well as a series of numbers and symbols across their backs rumps to indicate registry number, dam, sire, dam's sire, and where they were bred. So, I decided to make my little wooden Lippy match! I "branded" an L onto his cheek with a woodburner, and I'm toying with the idea of trying to brand the stick body at the end with the official crest of Piber, as well. I might end up deciding just to paint it on, considering how intricate it is! But I love all the little details, I think they make my horses a little extra special :)
Lately, I've been doing a lot of thinking about a Painted Pony Shop logo. I usually use my green horse painting, "Connection", but I really wanted to come up with something a little more whimsical & loose, with clean lines that could easily be transferred to a business card or brochure. My objectives are to convey a natural, yet playful feeling, that looks professional and crisp. I took a road trip to Connecticut, to see family, an on the way back, I spent most of the six-hour drive sketching out some ideas. I had a few different layouts, but the one that really stood out to me was this:
When I got home, I transferred it to my computer, cleaned up the edges, stylized it a little, overlaid it with color, and added my shop name. I disconnected a lot of the lines, and varied the thickness of the strokes, so that it would have a more organic, freshly painted feel. Viola! The Painted Pony Shop logo was born....after several hours of tiresome trial-and-error, and lots of staring frustratedly at my computer screen, that is. The logo is still based loosely on my green horse painting, but is a much more business-friendly version. Any thoughts?